Skip the Guesswork: Where to Find the Best Swimsuits for Every Vacation
Finding the perfect swimsuit can feel like a challenge —there are countless options, but not all swimwear is created equal. Whether you’re on the lookout for bold statement pieces or effortlessly chic minimalist designs, choosing the right brands makes all the difference.
That’s why I’ve rounded up the best swimwear brands, featuring classic staples I swear by and unique finds you might not know about (yet).
From sustainable collections to stunning one-of-a-kind prints and ultra-flattering silhouettes, this guide has something for everyone. While I haven’t had the chance to try all of these brands just yet, I’m already loving their designs, reputations, and unique approaches to swimwear. These are my go-to favorites and fresh discoveries that deserve a spot in your wardrobe.
PacSun
A favorite for swimwear thanks to its fit, quality, and price. New styles are always dropping, so it’s worth checking the website often. In my experience, the swimsuits fit true to size!
Dippin Daisys
Although I have yet to shop Dippin Daisys, I love what they stand for. This female-founded brand, established in 2015, donates excess fabric to Terracycle for recycling and prioritizes low-impact materials to reduce their environmental footprint. With a focus on size inclusivity and empowering designs, their mission is all about helping everyone feel confident and comfortable.
Frankies Bikinis
You’ve probably heard of Frankies Bikinis—they’re a go-to for celebrities and trendsetters alike. While they’re definitely on the pricey side for swimwear, this female-founded brand, started in 2012 by a mother-daughter duo in Malibu, has built a reputation for its ultra-flattering designs and inclusive styles. Though I haven’t personally shopped them, I love their commitment to creating styles that make everyone feel confident.
Target
I know what you’re thinking… Target?
For most, Target isn’t the first place that comes to mind when you think of swimwear. But this year, they’ve completely surprised me with some adorable, trend-forward pieces. I’ll admit, I’ve sometimes avoided Target because it feels like everyone ends up with the same items, but here’s the secret: shop during the ‘off’ season. They’re always releasing fresh styles, and it’s the perfect way to snag something unique before the crowd catches on.
Honorable Mentions
Although I couldn’t directly link these swimsuits, I wanted to share a few of my favorite places to shop for swimwear:
- Divino Seas – A purpose-driven brand from Guatemala, creating handmade swimwear to empower women and celebrate every body type. Their mission is to make you feel confident while giving back to communities in need.
- Bydee Swim – Born from founder Dessy Hairis’s love of design, Bydee blends intricate details with Mediterranean-inspired styles, perfect for taking you from the beach to the bar.
- Blackbough Swim – Starting in a bedroom in 2017, this vibrant Filipino brand has become known for bold and trendy swimwear designed to make a statement.
- Bright Swimwear – A Swedish brand creating timeless, nostalgic pieces that transcend trends. Handmade from luxe fabrics, their effortlessly elegant swimwear is designed for making memories, season after season.
- Kulani Kinis – Founded by Dani and Alex in 2015, Kulani Kinis started as a small, passion-driven project run from their garage. With bold prints, vibrant colors, and flattering fits, the brand quickly became a favorite for fun, confident swimwear.
Leave a comment below on your favorite swimwear places or if you’ve tried any of the brands listed above. I’d love to hear your thoughts and reviews!
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